Hi. I’m Rupert Sliwa, a veteran visual/UI designer based in London.

I joined JP Morgan Markets in August 2025 as VP Visual Designer. For the five years previous to that, I completely transformed the visual design language for the fintech app TotallyMoney.

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TotallyMoney offers

Improving monetisation through better design

A complete redesign of the offers tables delivers demonstrable growth in revenue.

Building TotallyMoney’s design system

How I devised, implemented and grew a design system for a complex product from scratch.

Momentum design system logo
Eurostar global homepage

Eurostar global homepage redesign

An in-depth redesign of the international train operator's homepage.

Platform connecting freelancers and clients

Product design for the successful start-up YunoJuno.

YunoJuno product
Wella Professionals app

Wella Professionals app

A mobile and tablet app to help professional hair colourists and their clients to choose the perfect shade.

Academic publishing platform

The world's leading open-access publishing platform for scientific academics.

IntechOpen website

A few of the companies I have created work for

SapientRazorfish, FutureBrand, YunoJuno, lastminute.com, Eurostar and Disney SapientRazorfish, FutureBrand, YunoJuno, lastminute.com, Eurostar and Disney
Photo of Rupert

About me

I'm a UI designer with 25 years' experience in the industry. I have worked for in-house product teams and at numerous agencies. I am now working at JP Morgan Markets.

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Career retrospective

A visual retrospective of my career, going all the way back to the beginning.

View the retrospective