Hi. I’m Rupert Sliwa, a highly experienced visual/UI designer based in London.

In August 2025 I joined J.P. Morgan Markets as VP Visual Designer. Owing to the sensitive nature of my work, I can't share it publicly.

Before joining J.P. Morgan, I spent five years leading a complete visual transformation of the fintech app TotallyMoney.

Play video again
Momentum design system logo

Building TotallyMoney’s design system

How I devised, implemented and grew a design system for a complex product from scratch.

Improving monetisation through better design

A complete redesign of the offers tables delivers demonstrable growth in revenue.

TotallyMoney offers
Eurostar global homepage

Eurostar global homepage redesign

An in-depth redesign of the international train operator's homepage.

Platform connecting freelancers and clients

Product design for the successful start-up YunoJuno.

YunoJuno product
Wella Professionals app

Wella Professionals app

A mobile and tablet app to help professional hair colourists and their clients to choose the perfect shade.

Academic publishing platform

The world's leading open-access publishing platform for scientific academics.

IntechOpen website

A few of the companies I have created work for

SapientRazorfish, FutureBrand, YunoJuno, lastminute.com, Eurostar and Disney SapientRazorfish, FutureBrand, YunoJuno, lastminute.com, Eurostar and Disney
Photo of Rupert

About me

I'm a UI designer with 25 years' experience in the industry. I have worked for in-house product teams and at numerous agencies. I am now working at JP Morgan Markets.

Read more

Career retrospective

A visual retrospective of my career, going all the way back to the beginning.

View the retrospective