While at OTM I did a considerable amount of work for Citi, one of the world's leading retail banks. On one occasion, Citi required an iPad app that they could use at events and shows to raise awareness of their premium UK banking products.
The app had two purposes: to showcase Citi's three core account offerings, and to encourage consumers to register for more information. The home screen featured a video background to attract attention from passing footfall.
The UI was extremely simple and intuitive. The form to sign up for more information enabled users to customise the brochure that they would receive, with an interface designed to encourage interaction.
In keeping with Citi brand guidelines, the three core account types have their own distinctive colour palettes within the app.
More work for Citi
In addition to this app, I have worked on numerous other Citi projects. For example, I designed and worked on the information architecture for the Citi International Personal Bank and Citigold Private Client websites:
I also designed an interactive advertisement for the Daily Telegraph iPad edition:Get in touch for my latest work