Citi iPad app

Citi iPad banking app

A simple iPad app to encourage consumer interest at events

Agency: OTM  |  My role: Lead UI

While at OTM I did a considerable amount of work for Citi, one of the world's leading retail banks. On one occasion, Citi required an iPad app that they could use at events and shows to raise awareness of their premium UK banking products.

The home screen, featuring a video background

The app had two purposes: to showcase Citi's three core account offerings, and to encourage consumers to register for more information. The home screen featured a video background to attract attention from passing footfall.

Information about products available to Citigold account holders

The UI was extremely simple and intuitive. The form to sign up for more information enabled users to customise the brochure that they would receive, with an interface designed to encourage interaction.

The interactive form to sign up for more information

In keeping with Citi brand guidelines, the three core account types have their own distinctive colour palettes within the app.

Citigold International branding Citigold Private Client branding

More work for Citi

In addition to this app, I have worked on numerous other Citi projects. For example, I designed and worked on the information architecture for the Citi International Personal Bank and Citigold Private Client websites:

Citi CPC website homepage Citi CPC website product information page

I also designed an interactive advertisement for the Daily Telegraph iPad edition:

Interactive ad for Daily Telegraph iPad edition Get in touch for my latest work

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